Versatile Design Practice


LetterEleven is a multidisciplanary design practise that specialises in developing unique brand identities. I work with my clients on logo creation, brand development and campaigns. Annual reports, books, brochures and flyers. Posters and banners, menus and point of sale (POS). Environmental graphics, signage, wayfinding and vehicle livery. Branded apparel and products. Social media and web graphics. Customised WordPress websites.

User Experience Design


In-depth research is required to understand what makes a great user experience. I am passionate about understanding my clients and their target market because that’s the way to ensure branding hits the spot. The methods of research I use include usability testing, surveys, interviews, competitive benchmarking, affinity and flow diagrams, mapping and wireframes.

Design Process


Everyone has their strengths and mine have always been broadly creative and specifically artistic. I see each new client as a blank canvas and I love the process of absorbing your ideas, thoroughly sounding out possibilities, and creating designs and branding that become a cherished part of you and your business. My inspiration comes from you, not from what others are doing. For me, authenticity is the truest pathway to success.

Creative Coaching



Before I create anything for my clients, I will get to know them. If you struggle to describe exactly what you want, my advanced training in coaching will help me ask the right questions and enable us to figure out the creative brief goals and objectives.

Client-Designer Partnership


Every client I’ve worked with is unique and the creative solutions we crafted together were just as inimitable. A great brand presence is the result of a great client-designer partnership. My aim is always to become a trusted partner who inspires and enables my clients to achieve their goals. I will give as much care to your brand as you do.

Project Management



I can help you plan and organise resources to move a specific project toward completion. I assess the workload and present you with a detailed indicative time scale. I liaise with printers and contractors to confirm deadlines are realistic and within budget. From that point forward, I keep checking in to make sure we’re on the right track and that deadlines are being met along with your expectations. If issues are identified, I will immediately move to clarify and resolve them.