A new Queenstown thrill seeking company based in Paradise. Located at the far end of Lake Wakatipu, Paradise is one of the oldest settlements in the region and has been attracting tourists who like to get off the beaten track for over a century.
The client had a very clear view of how they wanted the logo to work and the elements they wanted to be represented – mountains, river and silhouette needed to be included. The Maori Koru (fern) symbol was also incorporated to reflect the native bush and to tie the elements together. The typography was chosen to reflect the old heritage of the town of Paradise.